EXHALE

Exhale is a challenge I set for myself to try and explore a more light and airy brand. This natural body care brand is meant to exude serenity and light-hearted rejuvenation, which I tried to create with the use of pale blue and white, and gentle gradients, particularly in the website design. While I wanted the brand to appear serene, I didn't want it to appear too glum or bland, and to accomplish that I incorporated watercolor fruit illustrations to represent the different scents available. Although these two elements contrast slightly, I think they also complement each other. This brand is also meant to be a smaller company, more of a luxury holistic brand to be found at specialty shops, so this fictional company currently only makes body scrubs!