I set myself the project of creating a new trendy and exciting health food store, as a competitor to Whole Foods. Using bright neon colours to create the story of health food and organic ingredients being fun and worthwhile for a younger demographic. I wanted to create something fresh and appealing, while still conveying the importance of healthy ingredients.

 

For this branding project I created a logo, business card, two reusable totes, store signage and a website concept.